Client A
CLIENT DETAILS
Name: Crazy Daisy
Industry: Cocktails/Alcohol
CLIENT GOALS
Create content pre-launch focused on reach and brand awareness. Target market = girls aged 18+.
APPROACH
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Create a strategy outlining brand image, tone of voice, content pillars & more.
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Post consistently on TikTok & Instagram 3x per week with value-based and/or series form content.
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Engage and adapt content to trends and audios.
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Engage with the target market on both platforms as well as potential micro influencers. Use research from engagement to inform future content.
RESULTS
REEL EXAMPLES
GRAPHIC EXAMPLES
Client B
CLIENT DETAILS
Name: Imperfect Art
Industry: Workshops/Craft
CLIENT GOALS
Create content that reaches the target market and builds a community of workshop-goers!
APPROACH
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Make relatable content focused on building connection to target market such as humourous content around feeling lonely in London or being passionate about lots of hobbies.
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Post consistently on Instagram & TikTok 5-7x per week.
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Promote the workshop itself as well as the ‘lifestyle’ of the workshop - emphasise its community values.
RESULTS
REEL EXAMPLES
GRAPHIC EXAMPLES
OTHER CLIENT EXAMPLES
MOR CLINIC
LAPLAND BY CLARE
CRAZY DAISY
INNOPURE VITAMINS
MOR CLINIC
LAPLAND BY CLARE
THE KATE MIDDLETON LOOKALIKE
MELOCA DESIGNS